diff --git a/README.md b/README.md
index 961305d..5bd22e3 100644
--- a/README.md
+++ b/README.md
@@ -371,12 +371,14 @@ Enable pushState. Only disable if you are crazy.
 Internaly, this option is used when `popstate` is used (to not pushState again).
 You should forget that option.
 
-##### `analytics` (Function, default to a function that push `_gaq` `trackPageview` or send `ga` `pageview`
+##### `analytics` (Function|Boolean, default to a function that pushes `_gaq` `_trackPageview` or sends `ga` `pageview`
 
-Function that allow you to add behavior for analytics. By default it try to track
+Function that allows you to add behavior for analytics. By default it tries to track
 a pageview with Google Analytics.
 It's called every time a page is switched, even for history buttons.
 
+Set to `false` to disable this behavior.
+
 ##### `scrollTo` (Integer, default to 0)
 
 Value (in px) to scrollTo when a page is switched.
@@ -543,4 +545,3 @@ Clone this repository and run `npm run example`, which will open the example app
 ## [CHANGELOG](CHANGELOG.md)
 
 ## [LICENSE](LICENSE)
-
diff --git a/index.js b/index.js
index e8ca6e6..8499ff3 100644
--- a/index.js
+++ b/index.js
@@ -272,7 +272,9 @@ Pjax.prototype = {
     // Fire Events
     trigger(document,"pjax:complete pjax:success", state.options)
 
-    state.options.analytics()
+    if (typeof state.options.analytics === "function") {
+      state.options.analytics()
+    }
 
     if (state.options.history) {
       // First parse url and check for hash to override scroll
diff --git a/lib/proto/parse-options.js b/lib/proto/parse-options.js
index 37c16c7..358b8ff 100644
--- a/lib/proto/parse-options.js
+++ b/lib/proto/parse-options.js
@@ -3,40 +3,37 @@
 var defaultSwitches = require("../switches")
 
 module.exports = function(options) {
-  this.options = options
-  this.options.elements = this.options.elements || "a[href], form[action]"
-  this.options.selectors = this.options.selectors || ["title", ".js-Pjax"]
-  this.options.switches = this.options.switches || {}
-  this.options.switchesOptions = this.options.switchesOptions || {}
-  this.options.history = this.options.history || true
-  this.options.analytics = this.options.analytics || function() {
-    // options.backward or options.foward can be true or undefined
-    // by default, we do track back/foward hit
-    // https://productforums.google.com/forum/#!topic/analytics/WVwMDjLhXYk
-    if (window._gaq) {
-      _gaq.push(["_trackPageview"])
+  options.elements = options.elements || "a[href], form[action]"
+  options.selectors = options.selectors || ["title", ".js-Pjax"]
+  options.switches = options.switches || {}
+  options.switchesOptions = options.switchesOptions || {}
+  options.history = options.history || true
+  options.analytics = (typeof options.analytics === "function" || options.analytics === false) ?
+    options.analytics :
+    function() {
+      if (window._gaq) {
+        _gaq.push(["_trackPageview"])
+      }
+      if (window.ga) {
+        ga("send", "pageview", {page: location.pathname, title: document.title})
+      }
     }
-    if (window.ga) {
-      ga("send", "pageview", {page: location.pathname, title: document.title})
-    }
-  }
-  this.options.scrollTo = (typeof this.options.scrollTo === "undefined") ? 0 : this.options.scrollTo;
-  this.options.cacheBust = (typeof this.options.cacheBust === "undefined") ? true : this.options.cacheBust
-  this.options.debug = this.options.debug || false
-  this.options.timeout = this.options.timeout || 0
-  this.options.scrollRestoration = (typeof this.options.scrollRestoration !== "undefined") ? this.options.scrollRestoration : true
+  options.scrollTo = (typeof options.scrollTo === "undefined") ? 0 : options.scrollTo;
+  options.scrollRestoration = (typeof options.scrollRestoration !== "undefined") ? options.scrollRestoration : true
+  options.cacheBust = (typeof options.cacheBust === "undefined") ? true : options.cacheBust
+  options.debug = options.debug || false
+  options.timeout = options.timeout || 0
 
   // we can’t replace body.outerHTML or head.outerHTML
   // it create a bug where new body or new head are created in the dom
   // if you set head.outerHTML, a new body tag is appended, so the dom get 2 body
   // & it break the switchFallback which replace head & body
-  if (!this.options.switches.head) {
-    this.options.switches.head = defaultSwitches.switchElementsAlt
+  if (!options.switches.head) {
+    options.switches.head = defaultSwitches.switchElementsAlt
   }
-  if (!this.options.switches.body) {
-    this.options.switches.body = defaultSwitches.switchElementsAlt
-  }
-  if (typeof options.analytics !== "function") {
-    options.analytics = function() {}
+  if (!options.switches.body) {
+    options.switches.body = defaultSwitches.switchElementsAlt
   }
+
+  this.options = options
 }
diff --git a/tests/lib/proto/parse-options.js b/tests/lib/proto/parse-options.js
index 8f57a65..3c4a4b3 100644
--- a/tests/lib/proto/parse-options.js
+++ b/tests/lib/proto/parse-options.js
@@ -34,26 +34,20 @@ tape("test parse initalization options function", function(t) {
     var options1 = {};
     parseOptions.apply(body1, [options1]);
 
-    t.deepEqual(body1.options.elements, "a[href], form[action]");
-    t.deepEqual(body1.options.selectors.length, 2, "selectors length");
-    t.deepEqual(body1.options.selectors[0], "title");
-    t.deepEqual(body1.options.selectors[1], ".js-Pjax");
-
-    t.deepEqual(isObjLiteral(body1.options.switches), true);
-    t.deepEqual(enumerableKeys(body1.options.switches), 2);// head and body
-
-    t.deepEqual(isObjLiteral(body1.options.switchesOptions), true);
-    t.deepEqual(enumerableKeys(body1.options.switchesOptions), 0);
-
-    t.deepEqual(body1.options.history, true);
-
-    // TODO analytics is a little weird right now
-    t.deepEqual(typeof body1.options.analytics, "function");
-
-    t.deepEqual(body1.options.scrollTo, 0);
-    t.deepEqual(body1.options.cacheBust, true);
-    t.deepEqual(body1.options.debug, false);
-    t.deepEqual(body1.options.scrollRestoration, true)
+    t.equal(body1.options.elements, "a[href], form[action]");
+    t.equal(body1.options.selectors.length, 2, "selectors length");
+    t.equal(body1.options.selectors[0], "title");
+    t.equal(body1.options.selectors[1], ".js-Pjax");
+    t.equal(isObjLiteral(body1.options.switches), true);
+    t.equal(enumerableKeys(body1.options.switches), 2);// head and body
+    t.equal(isObjLiteral(body1.options.switchesOptions), true);
+    t.equal(enumerableKeys(body1.options.switchesOptions), 0);
+    t.equal(body1.options.history, true);
+    t.equal(typeof body1.options.analytics, "function");
+    t.equal(body1.options.scrollTo, 0);
+    t.equal(body1.options.scrollRestoration, true);
+    t.equal(body1.options.cacheBust, true);
+    t.equal(body1.options.debug, false);
     t.end();
   });